Search Engine Optimization (SEO) Training Course

A brand's digital presence is essential for a business's survival in today's connected world.

This instructor-led, live training is aimed at marketing professionals of all levels who wish to strengthen a business's online brand positioning, evaluate brand performance and manage brand image and reputation through conducting a thorough Online Brand Audit.

The sum of multiple online touch points will ultimately shape how your target audiences perceive your company, and whether or not they choose to do business with you.

An online brand audit has become standard practice for businesses to evaluate and strengthen their brand positioning in a given market.

In addition to assessing your brand's owned online assets for strengths and weaknesses, this audit will dissect how your brand is being spoken about on online channels your business doesn't own, to evaluate brand perception.

By the end of conducting an online brand audit, you'll be empowered to develop a transformative brand marketing strategy that aligns with greater business goals.

Although this course falls under the category of 'Brand Management', it touches so many other disciplines within an organization; from customer experience and online user journeys to uncovering insights to marketing strategy and planning.

By the end of this training, participants will be able to:

• Evaluate a brand's online presence for strengths and weaknesses.
• Uncover a business's online reputation and image.
• Identify and strengthen a brand's positioning in a given market.
• Build a results-driven brand strategy and integrated online marketing communication plan.
• Conduct a competitive brand analysis and build industry perceptual maps.
• Conduct an SEO audit.
• Learn the updated SEO guidelines in the age of AI.
• Uncover valuable insights about how different customer groups perceive a business and its products or services.
• Administer online social listening.
• Use AI to make conducting routine brand audits more efficient.

This instructor-led, live training in Botswana (online or onsite) is designed for beginner to intermediate social media managers and marketing professionals who aim to build and oversee online communities, develop impactful content strategies, and strengthen brand engagement.

Upon completing this training, participants will be capable of:

• Defining target audiences and customizing social media strategies to suit them.
• Choosing suitable social media platforms aligned with business objectives.
• Developing effective content strategies, encompassing content pillars, formats, and calendars.
• Analyzing competitors to refine social media tactics.
• Creating paid ad campaigns and evaluating their success.
• Effectively engaging and moderating online communities.
• Managing social media crises and safeguarding brand reputation.
• Implementing ethical best practices and social media policies.

If there is one skill set everyone needs to learn going forward, it is the digital skillset.

Most businesses struggle to maintain a professional digital presence. Without proper training, you are likely to be confused when you engage in digital marketing. You are often trying to figure out where to start, what to do or how to do digital marketing.

Whether you are a business owner or marketing practitioner, you need to be aware of the digital tools and techniques that help in new ways of growing your business.

This 4-hours course gives you step by step guidance on where to start, what to do and how to do digital marketing.

Format of the Course

• Interactive lecture and discussion.
• Hands-on exercises

This training programme is ideally suited for professionals engaged in Digital Marketing and Strategic planning. The course focuses on the fundamental concepts required to establish a strong presence in digital media. It introduces delegates to essential digital marketing principles, ranging from mobile and social media marketing to email marketing, Pay-Per-Click (PPC), and Search Engine Optimization (SEO). Towards the conclusion of the training, participants will gain a clear understanding of the critical role played by analytics and strategic planning, supported by practical examples.

This instructor-led, live training in Botswana (online or onsite) is designed for beginner-to-intermediate general staff members who wish to learn the fundamental concepts of digital marketing, direct marketing strategies, and how to effectively use SaaS tools.

By the end of this training, participants will be able to:

• Gain a comprehensive understanding of digital marketing in the SaaS industry.
• Develop practical skills in executing effective direct marketing strategies using digital tools.
• Create and implement a digital marketing plan tailored for SaaS products.

Digital sales blend conventional sales methods with contemporary digital channels to more effectively reach, engage, and retain customers. This training provides participants with actionable strategies and tools to enhance their digital footprint, elevate the customer experience, and stimulate tangible business growth.

Delivered by an instructor, this live training (available online or onsite) is designed for sales professionals at beginner to intermediate levels who wish to sharpen their digital selling and customer engagement capabilities to achieve superior sales outcomes in online settings.

Upon completing this training, participants will be able to:

• Leverage digital channels effectively to attract and convert new clients.
• Conduct engaging and professional online sales interactions.
• Foster customer loyalty through consistent and tailored follow-up.
• Utilize digital tools to optimize customer relationship management.
• Apply practical techniques to boost conversion and retention rates.

Course Format

• Interactive lectures and discussions.
• Hands-on exercises involving digital tools and scenarios.
• Practical simulations of real-world sales interactions.

Customization Options

• This course can be tailored to align with your organization’s specific products, services, and digital sales strategy.

What will you gain

Upon completion of this course, you will become a certified SMM strategy professional and obtain the qualifications below:

• Attain expertise in the essentials of the social media landscape
• Consolidate and master your existing social media knowledge
• Be competent to build outstanding Social Media Campaigns
• Successfully implement Social Media strategies and campaigns
• Effectively create compelling content to increase your online presence
• Attract a larger audience via communication with influencers
• Generate a social media strategy that works and brings results
• Study the current and future trends in the Social Media landscape
• Design an action plan that comprises the key knowledge and tools
• Become a certified SMM Strategist and achieve professional growth
• Possess the best knowledge and expert tips on the subject

Over the course of 7 hours, participants gain insight into the Google advertising ecosystem, including where to place ads and the advantages of various ad formats.
This training is highly practical, with participants spending the majority of their time within their Google
Ads advertising account, manually configuring a campaign under the guidance of an instructor.
Beyond setting up the campaign, participants will learn how to optimise it subsequently to achieve satisfactory outcomes.

The training is delivered by a practitioner who regularly manages
advertising campaigns on Google. The final 30 minutes of the course are devoted to
the Q&A session, where participants can seek answers to their queries regarding Google Ads.

Target Audience:
The Google Ads Fundamentals Course is designed for individuals who possess foundational
knowledge of internet marketing and wish to expand their expertise using
Google's largest advertising platform.

This instructor-led, live training in Botswana (online or onsite) targets intermediate-level marketing professionals who wish to automate routine tasks, effectively nurture leads, and enhance customer engagement through workflow automation.

Upon completing this training, participants will be capable of:

• Utilising Make to automate marketing campaigns and lead nurturing workflows.
• Developing personalised customer journey maps via integrated platforms.
• Synchronising data across marketing tools such as Mailchimp, HubSpot, and social media platforms.
• Monitoring and analysing automated workflows to optimise campaign performance.
• Adopting best practices for scalable marketing automation strategies.

Learning Outcomes:

• Discover the potential opportunities available within the realm of internet marketing
• Gain insight into the unique characteristics of various advertising platforms, along with the critical roles played by SEO and analytics
• Acquire the ability to craft a marketing strategy tailored for both personal and corporate use
• Understand the nuances involved in constructing strategies and operational processes
• Learn best practices for collaborating with other digital agencies

Key Skills

• Strategic planning and preparation
• Evaluating strategy performance metrics
• Selecting high-priority platforms relevant to your field of activity
• Establishing effective cooperation processes with agencies and assessing their outcomes

Professional Attitudes

• Consciously managing marketing initiatives, whether led by an internal team or an external agency, and formulating digital strategies
• Developing confidence in executed activities and maintaining awareness of the steps and tests undertaken

This instructor-led, live training in Botswana (online or onsite) is designed for beginner to intermediate marketers seeking to create, manage, and optimise advertising campaigns across major social media platforms.

Upon completion of this training, participants will be capable of:

• Formulating a structured approach to social media campaign creation.
• Setting up and managing ad campaigns on Facebook, Google, and TikTok.
• Defining campaign objectives and selecting appropriate ad formats.
• Identifying and targeting the ideal audience for ad campaigns.
• Optimising ad performance through analytics and A/B testing.
• Allocating budgets effectively to maximise return on investment.