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Course Outline
1. Introduction to Internet Marketing
- a. Defining "internet marketing"
- b. Understanding the concept of performance
- c. Exploring opportunities in digital activities, including advertising platforms, SEO, and analytics
- d. Planning your digital activities effectively
2. Developing a Marketing Strategy
- a. Drafting a brief and defining clear objectives
- b. Selecting advertising platforms and prioritizing activities (introduction to campaign types across various activities)
- c. Creating an action plan, timeline, and personas while accounting for testing and current trends
- d. Budget allocation and time management for expenditures
3. Managing Your Marketing Team
- a. Engaging with an agency: various models of cooperation
- b. The advantages and disadvantages of agency collaboration
- c. Leading an in-house marketing team, allocating tasks, and maximizing performance
- d. Utilizing processes and tools to streamline workflow
4. Measuring E-Marketing Effectiveness
- a. Key factors to consider when evaluating activity success
- b. Fundamental performance indicators
- c. Reviewing sample campaign reports, segmented into platform-specific reports, Analytics data, and custom reports
Requirements
Foundational knowledge of internet marketing is required.
7 Hours
Testimonials (1)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
