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Course Outline
Defining the Target Market
- Creating detailed audience personas
- Applying effective market research techniques
- Understanding the social media habits of target customers
Selecting the Right Social Media Platforms
- Comparing key platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.)
- Aligning business goals with the strengths of each platform
- Optimizing profiles to maximize engagement
Building a Social Media Strategy
- Establishing content pillars and defining content types
- Developing a content calendar and scheduling posts strategically
- Striking a balance between organic and paid content
Competitor Analysis
- Identifying key industry competitors
- Evaluating their social media strategies
- Leveraging insights to gain a competitive advantage
Creating and Managing Paid Ads
- Overview of social media advertising fundamentals
- Setting up ad campaigns and defining audience targeting
- Monitoring ad performance and implementing optimizations
Community Moderation and Engagement
- Best practices for responding to followers and comments
- Managing negative feedback and customer complaints
- Encouraging user-generated content and fostering interaction
Social Media Crisis Management
- Identifying potential social media crises early
- Formulating a structured crisis response plan
- Preserving brand credibility under pressure
Measuring Success with Social Media Metrics
- Understanding key performance indicators (KPIs) in social media
- Utilizing analytics tools to monitor progress
- Refining strategies based on data-driven insights
Social Media Policies and Ethics
- Developing internal social media guidelines
- Navigating legal considerations and data privacy requirements
- Promoting ethical engagement and responsible content sharing
Summary and Next Steps
- Review of key concepts covered
- Accessing resources for continued professional development
- Q&A and open discussion
Requirements
- A foundational understanding of major social media platforms
- Basic familiarity with digital marketing concepts
- Experience in content creation (preferred but not mandatory)
Who This Course Is For
- Social media managers
- Marketing professionals
21 Hours
Testimonials (1)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
