AI in Digital Marketing Training Course

Advertising and Creativity adopts a cross-disciplinary approach that integrates storytelling, emerging trends, artificial intelligence, and artistic creativity to elevate brand strategies and campaigns.

This instructor-led live training, available online or onsite, is designed for beginner to intermediate-level professionals aiming to strengthen their capacity to craft impactful advertising strategies and creative campaigns.

Upon completing this training, participants will be able to:

• Craft brand narratives using effective storytelling techniques.
• Analyze international and national advertising trends alongside award-winning campaigns.
• Implement AI tools and workflows customized for advertising companies.
• Participate in hands-on creative exercises inspired by artistic methods.

Course Format

• Interactive lectures and discussions.
• Case study reviews of advertising campaigns.
• Hands-on art and creativity workshop.
• Practical exercises utilizing AI advertising tools.

Course Customization Options

• To request customized training for this course, please contact us to make arrangements.

Utilizing Artificial Intelligence within digital marketing involves deploying AI technologies to boost sales efficiency, precision targeting, customer personalization, and overall campaign optimization in the advertising sector.

This guided training session, available both online and on-site, is designed for intermediate-level professionals in Out-of-Home (OOH) and Digital Out-of-Home (DOOH) sales. The programme aims to help you harness AI capabilities for prospecting, tailoring proposals, analysing data, and simulating sales pitches, with a specific emphasis on programmatic integrations such as DV360 and Place Exchange.

Upon completing this training, participants will be equipped to:

• Deploy AI tools to identify and vet high-value prospects.
• Employ AI-driven personalization techniques to craft compelling client proposals.
• Analyse campaign performance data to derive actionable insights.
• Simulate sales pitches using AI for preparation and performance enhancement.

Course Format

• Interactive lectures and discussions.
• Extensive exercises and practical application.
• Hands-on implementation within a live-lab environment.

Customization Options

• To request a tailored training session for this course, please contact us to arrange details.

This programme examines the practical application of artificial intelligence within the marketing strategies of private higher education institutions. It addresses key areas including content development and brand positioning, reputation management, campaign optimisation, product innovation, enhancement of academic offerings, internal cultural change, and stakeholder engagement, all viewed through the lens of AI-enabled capabilities.

Delivered as an instructor-led live session (available online or onsite), this course is designed for intermediate-level marketing and communications professionals in the higher education sector who aim to leverage AI to enhance student recruitment, strengthen institutional reputation, differentiate programmes, and improve operational efficiency.

Upon completion of this training, participants will be able to:

• Develop AI-assisted content for academic and brand positioning that aligns with target personas and communication channels.
• Formulate AI-informed reputation and public relations strategies for both digital and physical environments.
• Optimise digital campaigns through segmentation, attribution modelling, and advanced analytics.
• Recommend AI-driven innovations for academic programmes and value-added services.
• Strategise internal change management and digital culture initiatives to facilitate AI adoption.
• Design engagement tactics for schools and prospective students supported by AI-powered workflows.

Course Format

• Interactive lectures and discussions.
• Practical exercises using sample AI workflows and templates.
• Group activities, case studies, and a brief capstone design session.

Customisation Options

• To request a version tailored specifically to your institution, please contact us to make arrangements.

This hands-on course demonstrates how easy-to-access, no-code and low-code AI tools can be utilised for daily sales and market analysis duties — ranging from automating routine tasks to developing predictive insights and visual dashboards.

This instructor-led, live training (available online or onsite) is designed for beginner to intermediate commercial professionals who wish to adopt AI tools to enhance productivity, improve market intelligence, and make data-driven sales decisions.

By the end of this training, participants will be able to:

• Describe key AI concepts and tools relevant to sales and market analysis.
• Automate administrative and communication tasks using AI assistants.
• Prepare and analyse sales and market data with AI-assisted features in Excel and Power BI.
• Build simple predictive models and interpret short-term forecasts for customer behaviour and demand.
• Create dashboards and visual reports that communicate sales and market insights.
• Design a basic AI-assisted workflow to improve productivity and decision-making in commercial teams.

Format of the Course

• Short interactive lectures and live demonstrations.
• Hands-on guided exercises using ChatGPT, Excel, and Power BI.
• Case-based activities and a final practical mini-project.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

ChatGPT is a conversational artificial intelligence tool designed to boost efficiency by supporting content generation, research, communication, and the automation of workflows.

This instructor-led live training, available either online or at your venue, is tailored for professionals with little to no prior exposure to AI who aim to enhance their daily efficiency through the strategic use of ChatGPT.

Upon completion of this training, participants will be equipped to:

• Grasp the fundamental concepts and mechanics of ChatGPT.
• Apply ChatGPT effectively across various workplace scenarios.
• Refine prompts to elicit more accurate and useful responses.
• Recognise the limitations of ChatGPT and adhere to best practices for its application.

Course Format

• Interactive lectures and group discussions.
• Ample opportunities for exercises and practical application.
• Hands-on implementation within a live laboratory setting.

Customisation Options

• For bespoke training arrangements, please contact us to discuss your specific needs.

This instructor-led live training in Botswana (online or onsite) is designed for marketers who wish to employ ChatGPT for their marketing campaigns. Participants will learn how to leverage ChatGPT for marketing purposes, including content creation, customer support, and social media management.

By the end of this training, participants will be able to:

• Understand the basics of ChatGPT and how it works.
• Use ChatGPT to generate compelling marketing copy, blog posts, and social media content.
• Develop a ChatGPT-powered chatbot to improve customer support and engagement.
• Implement ChatGPT into their marketing strategy to save time and increase efficiency.

This instructor-led, live training in Botswana (online or onsite) is aimed at beginner-level to intermediate-level marketing professionals who wish to use ChatGPT to increase productivity, enhance content quality, and reduce time spent on repetitive marketing and communication tasks.

By the end of this training, participants will be able to:

• Structure prompts that generate high-quality, tailored content.
• Create complete marketing campaigns faster using ChatGPT.
• Draft and translate emails, reports, and client communications efficiently.
• Summarize financial data and generate reports and presentations automatically.

This instructor-led, live training in Botswana (online or onsite) is designed for intermediate to advanced marketing professionals who wish to master the application of DeepSeek in real-time data analysis, customer behaviour prediction, and automated marketing campaign management.

By the end of this training, participants will be able to:

• Deploy DeepSeek-powered models to analyse customer data and optimise marketing strategies.
• Leverage AI for audience segmentation and personalised marketing.
• Integrate DeepSeek with marketing automation tools for effective campaign management.
• Apply predictive analytics to forecast customer behaviour and enhance targeting efforts.

This instructor-led, live training in Botswana (online or onsite) is designed for marketing professionals, digital strategists, and tech enthusiasts at all levels who wish to harness the power of generative AI to create personalised marketing campaigns.

By the end of this training, participants will be able to:

• Understand the fundamentals of generative AI and its applications in marketing.
• Utilize generative AI tools and platforms for campaign creation.
• Develop personalised marketing content using AI models.
• Integrate AI-generated content into broader marketing strategies.
• Analyse and optimise AI-driven marketing campaigns for better performance.

This instructor-led, live training in Botswana (online or onsite) is aimed at intermediate-level marketing and sales professionals who wish to leverage AI prompt engineering for personalized campaigns, customer engagement, and automated sales processes.

By the end of this training, participants will be able to:

• Understand the fundamentals of AI-driven prompt engineering in marketing and sales.
• Use AI to generate high-converting marketing copy and ad creatives.
• Automate customer engagement with AI-generated responses.
• Leverage AI for data-driven sales insights and forecasting.
• Integrate AI tools into marketing and sales automation workflows.