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Duration 14 hours
Course Outline
Introduction to AI in Digital Marketing for OOH and DOOH
- Overview of the OOH and DOOH advertising ecosystem
- The programmatic OOH landscape
- The role of AI in boosting sales and operational efficiency
AI for Prospecting and Lead Qualification
- Pinpointing target accounts through AI-driven insights
- Predictive lead scoring models
- Integrating AI-based prospecting with CRM systems
Personalizing Proposals with AI
- Generating dynamic content for client proposals
- AI-assisted creative recommendations
- Tailoring offers based on customer behavior data
Data Analysis and Performance Insights
- Collecting and processing OOH campaign data
- AI tools for reporting on campaign performance
- Forecasting trends and optimizing inventory utilization
AI in Pitch Simulation and Training
- Practicing objection handling using AI chatbots
- Speech analysis and feedback mechanisms
- Scenario-based pitch roleplays
Integration with DV360, Place Exchange, and Other Platforms
- Linking AI workflows to DV360 for programmatic OOH
- Utilizing Place Exchange API data for targeting and reporting
- Automation opportunities within proposal-to-delivery workflows
Ethics, Privacy, and Compliance in AI for Advertising
- Data privacy considerations
- Transparency in AI-driven decision-making processes
- Industry compliance guidelines
Summary and Next Steps
Requirements
- A foundational understanding of digital marketing principles
- Familiarity with OOH and DOOH advertising workflows
- Background experience in sales or account management
Target Audience
- OOH and DOOH sales teams
- Programmatic advertising specialists
- Account managers in the media sales division
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
