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Course Outline

Introduction to Customer Communication

  • The significance of effective communication
  • Applying emotional intelligence to customer relations
    • Emotional intelligence principles tailored for difficult clients
    • Active listening and empathy
    • Strategic phrasing to influence a difficult client’s perspective
  • Profiles of modern customers
  • Factors contributing to difficult client behaviour:
    • Their inherent nature or personality traits
    • Their desire to secure additional benefits
    • Misunderstanding of sales terms and conditions
    • Subpar customer service experiences
    • Failure to meet product or service quality standards
    • Personal or financial losses resulting from inefficient service

Types of Conflicts in Commercial Relationships

  • Conflicts arising from misunderstandings
  • Conflicts stemming from calculation errors
  • Conflicts due to unmet expectations

Handling Complaints and Claims

  • Identifying the core issue
  • Assigning responsibility for conflict management
  • Techniques for addressing objections (e.g., the 'fog bank' technique)
  • Case study: addressing a complaint regarding unsatisfactory service

Strategies for Conflict Resolution

  • Steps for effective resolution
  • Active listening and proposing viable solutions
  • Specific techniques for managing difficult clients (e.g., the 'mirror' technique)
  • Transforming objections into sales opportunities
  • Other effective strategies

Self-Care and Emotional Management

  • The importance of self-care when dealing with complex clients
  • Techniques for managing stress and frustration

Customer Satisfaction Surveys and Service Evaluation

  • The purpose and importance of customer satisfaction surveys
  • Designing effective survey questions
  • Collecting and analysing feedback data
  • Leveraging insights to enhance service quality and client retention

Additional Practical Cases with Participants

  • Role-playing: managing challenging customer interactions
  • Group analysis of real-world customer complaints
  • Developing a follow-up and service evaluation plan

Summary and Next Steps

Requirements

  • A foundational understanding of customer service principles
  • Prior experience in client-facing roles
  • A strong interest in refining communication and conflict resolution skills

Target Audience

  • Customer service representatives
  • Sales and account management personnel
  • Supervisors and team leaders responsible for client relations
 14 Hours

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