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 Duration 7 hours

Course Outline

Introduction to AI in Public Communication

  • Positioning ChatGPT within external communications workflows
  • Understanding capabilities and limitations when creating public-facing messages
  • Ethical and responsible communication practices using AI tools

Crafting Public Notices and Announcements

  • Using ChatGPT prompts for policy updates, alerts, and formal statements
  • Producing varied versions for different channels (web, print, social media)
  • Verifying factual accuracy and readiness for approval

Social Media Messaging with ChatGPT

  • Composing concise, platform-specific posts (X, LinkedIn, Facebook)
  • Modifying tone and voice to align with the target audience
  • Developing campaigns incorporating hashtags, calls to action, and optimal timing

Multilingual Content and Translation Assistance

  • Utilizing ChatGPT for rapid and precise message translation
  • Adapting cultural nuances, tone, and structure in citizen-facing materials
  • Assessing translated content for readability and accessibility

Templates and Reusable Prompts

  • Establishing reusable content frameworks (e.g., FAQ responses, status updates)
  • Integrating tone and style directives into prompts
  • Employing examples to refine ChatGPT’s output structure

Managing Tone, Readability, and Accessibility

  • Applying plain language principles to all generated outputs
  • Requesting specific tones: informative, empathetic, reassuring, etc.
  • Evaluating output against accessibility and inclusion standards

Recap and Future Actions

Requirements

  • A foundational understanding of public communication processes or external stakeholder messaging
  • No previous experience with AI or ChatGPT is necessary

Target Audience

  • Communications officers
  • Outreach coordinators
  • PR teams

Testimonials (1)

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