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Duration 7 hours
Course Outline
Introduction to AI in Public Communication
- Positioning ChatGPT within external communications workflows
- Understanding capabilities and limitations when creating public-facing messages
- Ethical and responsible communication practices using AI tools
Crafting Public Notices and Announcements
- Using ChatGPT prompts for policy updates, alerts, and formal statements
- Producing varied versions for different channels (web, print, social media)
- Verifying factual accuracy and readiness for approval
Social Media Messaging with ChatGPT
- Composing concise, platform-specific posts (X, LinkedIn, Facebook)
- Modifying tone and voice to align with the target audience
- Developing campaigns incorporating hashtags, calls to action, and optimal timing
Multilingual Content and Translation Assistance
- Utilizing ChatGPT for rapid and precise message translation
- Adapting cultural nuances, tone, and structure in citizen-facing materials
- Assessing translated content for readability and accessibility
Templates and Reusable Prompts
- Establishing reusable content frameworks (e.g., FAQ responses, status updates)
- Integrating tone and style directives into prompts
- Employing examples to refine ChatGPT’s output structure
Managing Tone, Readability, and Accessibility
- Applying plain language principles to all generated outputs
- Requesting specific tones: informative, empathetic, reassuring, etc.
- Evaluating output against accessibility and inclusion standards
Recap and Future Actions
Requirements
- A foundational understanding of public communication processes or external stakeholder messaging
- No previous experience with AI or ChatGPT is necessary
Target Audience
- Communications officers
- Outreach coordinators
- PR teams
Testimonials (1)
I got to learn more about Microsoft Copilot, something that I thought was the same as chatGPT but I got to discover more exciting options that I will forever use to make my life easy.