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Course Outline

Introduction to AI in Public Communication

  • Understanding where ChatGPT fits into external communications workflows
  • Recognising capabilities and limitations when crafting public-facing messages
  • Practising responsible and ethical communication using AI tools

Drafting Public Notices and Announcements

  • Prompting ChatGPT for policy updates, alerts, and formal statements
  • Generating adapted versions for various platforms (web, print, social media)
  • Ensuring factual accuracy and readiness for approval

Social Media Messaging with ChatGPT

  • Creating concise and platform-appropriate posts (X, LinkedIn, Facebook)
  • Adjusting tone and voice to align with the target audience
  • Generating campaign content including hashtags, calls to action, and timing cues

Multilingual Content and Translation Support

  • Using ChatGPT for rapid and accurate message translation
  • Adapting cultural tone and structure for citizen-facing content
  • Validating translated content for readability and accessibility

Templates and Reusable Prompts

  • Developing reusable content structures (FAQ responses, updates)
  • Embedding tone and style guidance within prompts
  • Using examples to train ChatGPT’s output structure

Managing Tone, Readability, and Accessibility

  • Applying plain language principles in all outputs
  • Prompting for specific tones: informative, empathetic, reassuring, etc.
  • Reviewing output against accessibility and inclusion checklists

Summary and Next Steps

Requirements

  • A foundational understanding of public communication workflows or external stakeholder messaging
  • No prior experience with AI or ChatGPT is necessary

Target Audience

  • Communications officers
  • Outreach coordinators
  • PR teams
 7 Hours

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