Certified Digital Transformation Practitioner Training Course

Day One

Course Introduction

In this module, you will explore what it means for a company to be digital and how such shifts transform business operations. You will also be introduced to the THRIVE framework, which serves as the foundational guideline for this course.

• Digital Transformation
• Why Transformation is Key
• The Transformation DNA
• The Digital Economy
• THRIVE Framework

1. Transformation

During the transformation module, we delve deep into the essence of transformation, addressing key questions such as why, what, and how businesses can be digitally transformed. We examine the mindsets behind successful transformations and the various challenges companies encounter on their journey toward change.

• Transformation vs Change
• Why Transform?
• What to Transform?
• How to Transform?
• Digital Transformation Mindsets
• The Trouble with Transformation
• Video: 5 challenges to digital transformation in the GCC
• Case Study: Hertz vs Accenture

Opportunities with Transformation

This module explores the opportunities that arise during transformation, highlighting key areas of focus. We also discuss the six main exponentials, how our economy is constantly disrupted, and the challenges posed by economic disruptions today. Additionally, we assess companies’ readiness to transform and identify the hidden 'icebergs' involved in digital transformation.

• 6 Areas of Transformation
• Digital Opportunity
• 6 D’s of Exponentials
• Video: Amazon’s Digital Distribution System
• The Threat of Disruption
• Transformation Readiness
• Transformation Icebergs
• DAY 1: Assessment - CXO Module 1 Revision Questions

Day Two

1. Holistic

The 'H' in the THRIVE framework promotes a holistic perspective within organisations. This approach urges companies to integrate digital transformation activities across the entire organisation rather than isolating them. For an organisation aiming for holism, it is essential to understand transformation leadership capabilities and the strategies that define successful change. We also examine the business models, culture, and structure that must be strategically selected on the path to transformation.

• Introduction
• Transformation Leadership
• Competitive Strategy
• Business Models
• Case Study/Assignment: Uber’s Business Model
• Business Ecosystems
• Corporate Culture
• Organisational Structure
• Transformation Execution

Capabilities with a Holistic Approach

Digitally transformed businesses must promote, support, and hone specific capabilities to achieve transformation success. This module covers essential transformation management, innovation, and technical capabilities. We also explore the 360-degree approach to value, risk, and governance, which ensures a company’s strategy is truly holistic.

• Customer Expectations
• Transformation Management Capabilities
• Innovation Capabilities
• Technical Capabilities
• 360° Governance
• 360° Risk
• 360° Value
• Video: Microsoft Services

1. Response

In the Response module, we examine the responses companies face as the digital economy expands. This includes gaining competitive intelligence and data to strategically choose how to react to market changes. Companies may opt for either a defensive or offensive response, both of which are detailed in this module. We also explore digital business models and highlight why responding at speed is advantageous in today’s landscape.

• Introduction
• Strategic Response
• Competitive Intelligence
• Offensive Responses
• Defensive Responses
• Video: Kodak’s downfall
• Digital Business Models
• Responding at Speed
• Internal Response
• DAY 2: Assessment - CXO Module 2 and 3 Revision Questions

Day Three

1. Innovation

Day Three begins with a module on the third principle of the THRIVE framework: Innovation. This segment equips you with the knowledge needed to achieve innovation excellence and emphasizes the importance of keeping customer expectations at the core. Customer centricity drives innovative products and services, making it vital for any organisation undergoing business transformation. Innovation is also supported by achieving operational excellence and implementing effective business model innovations, both of which are covered in this module.

• Introduction
• Achieving Innovation Excellence
• Customer Centricity
• Innovative Products and Service
• Operations and Workforce
• Business Model Innovation
• Case Study Assignment: Alibaba
• Platform Business Models

Thriving with Innovation

The 'Thriving with Innovation' section teaches various methods and tools companies can use to innovate in the marketplace. We explore emerging technologies, digital use cases, the SMAC stack, and app clouds currently available for digital business transformations. We also highlight the importance of innovation funding, culture, and processes during the innovation phase. The module concludes by explaining why measuring innovation outcomes is significant.

• Digital Use Cases
• App Clouds
• SMAC Stack
• The Internet of Everything
• Emerging Technologies
• Video: Emerging technologies to look out for
• Innovation Funding
• Innovation Culture and Process
• Measuring Innovation

1. Value

Creating value is the essence of any organisation’s mission. In this module, we learn about both internal and external value that companies must generate to succeed. We focus on external value here, addressing internal value in the subsequent module. The various areas of external value explained include customer value, price value, platform value, experience value, and offering value.

• Introduction
• Internal and External Value
• Customer Value Overview
• Price Value
• Platform Value
• Experience Value
• Offering Value
• DAY 3: Assessment - CXO Module 4 and Module 5 (Q 3,4,5,6,8,13) Revision Questions

Day Four

Value Creation and Measurement

This module continues the discussion from the previous day, shifting focus to internal value creation and the measurement of created value. While tangible efforts and value are straightforward to measure, this module also sheds light on intangible value. Companies must account for the intangible value generated during digital business transformations. Business cases are introduced as they form the basis for any strategy, plan, or policy an organisation may undertake.

• Operational Value
• Workforce Value
• Marketing Value
• Stakeholder Value
• Value Management
• Intangible Value
• Benefits Realisation
• Business Cases
• Video: Business Cases

1. Enterprise

The final element of the THRIVE framework covers the principle of Enterprise. Enterprise involves the organisation as a whole and is critical to digital business transformation, as success cannot be achieved if transformation is treated as an isolated strategy. Transformation must permeate all levels of the organisation; hence, this module teaches about the leadership, mindsets, capabilities, and culture that must be adopted. We also distinguish between transformation leaders/management and technology leaders/management.

• Introduction
• Transformation Leaders
• Transformation Management
• Technology Leaders
• Technology Management
• Leadership PQ
• Case Study: Yahoo
• Transformation Governance

Enterprise Management

In this module, we review the different areas of management required when a company decides to transform. Portfolio, programme, and project management are vital to the transformation process. This section also highlights Organisational Change Management (OCM), explaining why a dedicated OCM committee can play a significant role in business transformation. We learn that while firm procedures and strategies are important, companies must also allow room for agility and change as circumstances evolve.

• Portfolio Management
• Programme Management
• Project Management
• Agile Advantage
• Organisational change management
• Business Process Management
• DAY 4: Assessment - CXO Module 5 (Q1,2,7,9,10,11,12,14,15) and Module 6 Revision Questions

Day Five

1. Transformation Roadmap

Day Five is the concluding day of the course. Participants are guided step-by-step through the ten phases of the transformation roadmap that all companies undergo during their digital business transformation journey. A roadmap helps everyone in the organisation understand each step of the journey. The THRIVE framework provides the principles necessary to build a roadmap tailored to your company’s specific environment.

Phase 1 begins by explaining the roadmap, followed by subsequent steps: aligning leadership, analyzing the market, establishing responses, and activating transformation readiness. The remaining five phases are explained in the next module.

• Phase 1: Understand the Roadmap
• Phase 2: Align the Leadership
• Phase 3: Analyze the Market
• Phase 4: Establish Response Strategies
• Phase 5: Activate Transformation Readiness

Transformation Roadmap Continued...

Any roadmap must be holistic, ensuring all THRIVE principles are applied. The roadmap helps ensure that THRIVE principles and lessons are implemented in the correct sequence. This module covers the remaining phases of the transformation roadmap: innovating strategically, preparing, prioritizing, and presenting business cases, defining portfolios, and executing and managing the transformation. We will also complete a digital business case exercise to apply all learned lessons practically.

• Phase 6: Innovate Strategically
• Phase 7: Prepare and proritise digital use cases
• Exercise: Digital Use Cases
• Phase 8: Prepare and present business cases
• Phase 9: Define Portfolio, process and governance
• Phase 10: Plan, execute and manage transformation

Course Conclusion

This module wraps up all the lessons from the course. We compare two firms—one that follows the THRIVE principles and one that does not—to understand why the framework is important, universal, and adaptable to fit a company’s objectives simultaneously. We also watch a short clip explaining why companies need to be digitally transformed today.

• A tale of two firms
• Why be Digitally Transformed?