Course Outline
Product Management Essentials
- Exploring the product manager’s role
- Attributes of digital products
- Essential skills and duties
Product Vision and Strategic Planning
- Developing a practical product vision
- Aligning strategy with organisational objectives
- Establishing outcomes and value propositions
Market and Customer Investigation
- Discovery instruments and research approaches
- Recognising customer requirements and behaviours
- Validating hypotheses and collecting evidence
Product Roadmap Development
- Constructing structured and realistic roadmaps
- Prioritisation methods and frameworks
- Conveying roadmap direction
Product Development and Execution
- Collaborating effectively with delivery teams
- Considerations for agile and iterative delivery
- Formulating, assessing, and refining product requirements
Product Performance and Metrics
- Establishing KPIs and performance indicators
- Analyzing product data to gain insights
- Enhancing performance through data-driven decisions
Lifecycle Management and Progression
- Overseeing products through each lifecycle phase
- Spotting chances for improvement
- Promoting long-term product durability
Stakeholder Engagement
- Creating alignment across functional teams
- Managing expectations and communication
- Enabling well-informed product decisions
BCS Examination Preparation
- Exam structure and guidance
- Study advice and suggested resources
- Review of practice questions
Recap and Future Actions
Requirements
- A grasp of fundamental product management principles
- Background in digital product delivery contexts
- Knowledge of basic business analysis procedures
Target Audience
- Professionals in digital product positions looking to enhance their expertise
- Individuals in the process of preparing for the BCS Practitioner Certificate in Digital Product Management
- Team members moving towards structured product management workflows
Testimonials (2)
Really enjoyed the topics covered and the way that the trainer ran the session
Richard
Course - BCS Practitioner Certificate in Data Protection
1. The BCS test exam questions were often incoherent or not related to the syllabus - which appears to be a trait of BCS course and exams 2. the subject matter was taught reading powerpoint slides full of text - the BCS should be providing at least some diagrammatic content and other visual aids especially as many people learn in very different ways - more than just reading text.
