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Duration 40 hours
Course Outline
1. Conceptualizing the Product
- Identifying key customer requirements
- Analyzing market trends and competitive landscape
- Determining the market size linked to specific customer problems or needs
- Segmenting users and defining personas
- Establishing product vision, core purpose, and strategic direction
- Prioritizing initiatives based on value and effort
- Creating value maps and identifying desired outcomes
2. Developing the Product
- User-centered design principles (UX/UI)
- Incremental and iterative development processes using cross-functional teams (Scrum)
- Managing the product backlog and crafting user stories
- Applying early validation methods (MVP, experiments)
- Setting key product metrics
- Participating in a practical Design Thinking workshop
- Leader-focused prompt engineering (applying AI to product contexts)
- Data-driven design approaches
- Developing service design blueprints (service mapping)
- Expert-led session on backlog management and prioritization
3. Launching the Product
- Overseeing release cycles and roadmap management
- Formulating go-to-market strategies
- Handling onboarding and assessing the post-launch product experience
- Collecting user feedback in production environments
- Collaborating effectively with marketing and sales teams
- Constructing the product funnel and monitoring dashboards
4. Realizing Business Value
- Tracking product metrics (NPS, DAU, retention rates, etc.)
- Developing monetization and pricing models
- Conducting funnel analysis
- Evaluating customer value indicators (LTV, CAC, ROI)
- Implementing data-driven iterative improvements
- Managing the entire product lifecycle
- Ensuring product scalability and sustainability
- Analyzing the product Profit and Loss (P&L)
- Developing a robust business case
Wrap-up and Future Directions
Requirements
- A solid grasp of core banking operations
- Practical experience in digital product development
- Basic knowledge of fundamental AI concepts
Target Audience
- Product managers operating within the banking industry
- Leaders driving digital transformation initiatives
- Banking professionals engaged in designing AI-enabled products
Testimonials (1)
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