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Duration 40 hours
Course Outline
1. Product Conceptualization
- Assessing customer needs
- Analyzing market trends and competitor landscapes
- Determining the market size linked to specific customer problems or needs
- Segmenting users and defining personas
- Establishing product vision, purpose, and strategic direction
- Prioritizing initiatives based on value and effort
- Mapping value and defining desired outcomes
2. Product Creation
- User-centered design principles (UX/UI)
- Conducting incremental and iterative development using cross-functional teams (Scrum)
- Managing the product backlog and crafting user stories
- Implementing early validation methods such as MVPs and experiments
- Establishing key product metrics
- Engaging in a practical Design Thinking workshop
- Applying prompt engineering for leaders to integrate AI into products
- Incorporating data into the design process
- Developing service design blueprints and service maps
- Expert-led session on backlog management and prioritization
3. Product Delivery
- Managing releases and product roadmaps
- Formulating go-to-market strategies
- Facilitating onboarding and assessing the post-launch experience
- Capturing feedback during the production phase
- Aligning efforts with marketing and sales teams
- Constructing product funnels and monitoring dashboards
4. Value Realization
- Tracking product metrics (NPS, DAU, retention, etc.)
- Defining monetization and pricing strategies
- Conducting funnel analysis
- Evaluating customer value (LTV, CAC, ROI)
- Executing data-driven iterations
- Managing the product lifecycle
- Ensuring product scalability and sustainability
- Analyzing Product P&L
- Developing a robust business case
Summary and Future Directions
Requirements
- A solid grasp of banking operations
- Hands-on experience in digital product development
- Basic familiarity with AI principles
Target Audience
- Product managers operating within the banking industry
- Leaders driving digital transformation
- Banking professionals engaged in AI-centric product design
Testimonials (1)
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