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 Duration 14 hours

Course Outline

Prompting Strategies with ChatGPT

  • Introduction to ChatGPT and the basics of prompt engineering
  • Content generation: crafting emails, summaries, reports, and creative concepts
  • Leveraging ChatGPT to streamline repetitive tasks via customized prompts

Google AI Ultra (Gemini) in Professional Settings

  • Overview of Gemini integration in Google Docs, Sheets, and Gmail
  • Real-time writing assistance, summarization, and data analysis generation
  • Collaborative workflows enhanced by AI support within the Google ecosystem

AI for Creating Images and Videos

  • Survey of key tools: Adobe Firefly, Runway ML, and Canva Magic Studio
  • Production and editing of AI images for presentations and marketing campaigns
  • Creating video content through text-to-video functionalities

AI Features in Microsoft 365 (Copilot)

  • Microsoft Copilot functionalities in Word, Excel, and Outlook
  • Document summarization and communication drafting
  • Data visualization and spreadsheet automation using Copilot

Cybersecurity and Ethical AI Practices

  • Insights into data privacy and the risks associated with AI-generated content
  • Recommended protocols for ethical AI utilization within organizations
  • Compliance factors and strategies for risk mitigation

Practical AI Applications in Creative Processes

  • AI-supported content ideation for communication teams
  • AI-driven design refinement and prototyping
  • Case studies focusing on video production and social media content creation

Free and Accessible AI Tools for Daily Operations

  • Review of AI tools offering free tiers (e.g., Notion AI, Grammarly, DALL·E, Canva AI)
  • Strategies for selecting tools based on specific workplace requirements
  • Practical experimentation and guided discovery sessions

Conclusion and Future Steps

Requirements

  • Proficiency with foundational office suites such as Microsoft 365 and Google Workspace
  • Prior experience with digital communication or content production processes
  • Familiarity with digital tools and cloud-based platforms

Target Audience

  • Professionals in communications
  • Graphic designers and multimedia producers
  • Content creators and digital marketing specialists

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