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Duration 14 hours
Course Outline
Prompting Strategies with ChatGPT
- Introduction to ChatGPT and the basics of prompt engineering
- Content generation: crafting emails, summaries, reports, and creative concepts
- Leveraging ChatGPT to streamline repetitive tasks via customized prompts
Google AI Ultra (Gemini) in Professional Settings
- Overview of Gemini integration in Google Docs, Sheets, and Gmail
- Real-time writing assistance, summarization, and data analysis generation
- Collaborative workflows enhanced by AI support within the Google ecosystem
AI for Creating Images and Videos
- Survey of key tools: Adobe Firefly, Runway ML, and Canva Magic Studio
- Production and editing of AI images for presentations and marketing campaigns
- Creating video content through text-to-video functionalities
AI Features in Microsoft 365 (Copilot)
- Microsoft Copilot functionalities in Word, Excel, and Outlook
- Document summarization and communication drafting
- Data visualization and spreadsheet automation using Copilot
Cybersecurity and Ethical AI Practices
- Insights into data privacy and the risks associated with AI-generated content
- Recommended protocols for ethical AI utilization within organizations
- Compliance factors and strategies for risk mitigation
Practical AI Applications in Creative Processes
- AI-supported content ideation for communication teams
- AI-driven design refinement and prototyping
- Case studies focusing on video production and social media content creation
Free and Accessible AI Tools for Daily Operations
- Review of AI tools offering free tiers (e.g., Notion AI, Grammarly, DALL·E, Canva AI)
- Strategies for selecting tools based on specific workplace requirements
- Practical experimentation and guided discovery sessions
Conclusion and Future Steps
Requirements
- Proficiency with foundational office suites such as Microsoft 365 and Google Workspace
- Prior experience with digital communication or content production processes
- Familiarity with digital tools and cloud-based platforms
Target Audience
- Professionals in communications
- Graphic designers and multimedia producers
- Content creators and digital marketing specialists